Apr 15, 2021
Do you know how many emails the average person receives per day? Any guesses?
The answer to this question may shock you.
According to statistics, the average office worker receives 121 emails daily. Is it even possible to cope with such an email overload?
Inbox overload causes the users’ unwillingness to fill in another sign-up form. And is the reason why it’s getting more and more challenging for companies to grow their email lists.
However, “challenging” doesn’t mean “impossible”. If you choose the right strategy to promote your insurance agency, you will get as many email subscribers as you need.
Do you want to learn more about the most effective list building strategies? Keep on reading!
The main challenges of growing email list
As we have already mentioned, people try to stop email overload. And they think twice before signing up for a new email list.
However, it’s not the only problem you should take into account.
Modern users have security concerns regarding sharing their personal data with insurance agencies and other businesses.
It means that if you want your prospective customers to sign up for your emails, you should provide them with something valuable (a valuable piece of content) in return and assure them that your newsletters will be 100% useful and informative.
In other words, you should provide your prospective customers with the reasons why they should take the risk of sharing their personal data.
Therefore, if you want to grow your email list, you should strive to add value to your target audience.
The key benefits of growing email list
We have just concluded that email list building is a challenging task. So you may be wondering why your insurance agency should put its resources into completing this task.
Here are the key benefits of building an email list and using email marketing:
Email marketing is one of the most powerful marketing tools.
If you want to use it, you need to build your email list first.
Write great content for your blog
Do you have a blog? If you create high-quality content, it will be easy for you to build an email list. Here is why.
There are tons of articles about insurance out there. But the vast majority of those articles provides generalized information and doesn’t add any value to the reader. And for this reason, modern users struggle to find interesting, specific, and informative content on the web.
If you write in-depth blog posts, you will attract users to your website and convince them that they can trust your insurance agency.
It’s worth mentioning that if the quality of your blog posts is low, it may negatively affect your lead generation efforts. It will be challenging for you to convince prospective customers that the content of your newsletters is useful while your blog content is not.
We highly suggest you create some high-quality content for your blog before implementing an email-building strategy. Once you turn your blog into a unique, educational resource, you will grow your email database fast.
Design infographics for your blog
Humans process visual information better and faster than text. And for this reason, visual content tends to work better than textual content.
If you want to up-level your content marketing strategy, add some infographics to your blog. It will help you to grab the website visitors’ attention and collect more emails.
Infographics is a highly shareable content. If you create a great infographic, you can expect that your customers will share it on Facebook and Twitter, and that will attract even more leads to your website.
Create a landing page
If you want to boost your lead generation efforts, you should build a landing page.
What is a landing page? It’s a one-page website that has one goal and one call to action.
The key difference between using a website and a landing page is the focus. When users get to your landing page, they do not get distracted by various messages. You encourage users to complete only one specific action – and that results in high conversion rates.
Here are a few tips on how you can create a high-converting landing page:
Use a lead magnet
The landing page itself doesn’t add any value to your customers. Therefore, you should create a valuable piece of content and use it as a lead magnet. You should offer your landing page visitors to download this piece of content in exchange for their emails.
Let’s consider a few content ideas you can use for this purpose.
A how-to guide is one of the most common types of lead magnets. It’s easy to create, and it provides the most benefits to the users.
To write a comprehensive how-to guide, pick a topic that resonates with your target audience and research it in detail. Think about the concerns your customers have and create a guide that will meet these concerns.
For instance, if you provide theft home insurance, you can create a step-by-step guide with useful tips on how to secure a home and title it “Guide to Safeguarding Your Home Against Burglary & Crime.” Or, if you offer car insurance, you can provide guidelines on “How to Prevent Your Car from Being Stolen.”
Your prospective customers want to minimize burglary and theft risks, so they will likely share their emails to download your guide.
A check-list is another great type of lead magnets. You can provide your customers with check-lists to assist them with completing a specific task.
For instance, if you offer travel insurance, you can design a “pre-travel check-list” to explain to your customers how they can keep their homes safe while on vacation. By choosing a checklist’s theme related to your target audience’s concerns, you can grow your email list quickly.
Modern customers react well to quizzes and other interactive content, and you can benefit from this trend. You can create a quiz and use it as a lead magnet for your landing page. Here is how it works:
Depending on the niche you work in, you can use different types of quizzes: educational, entertaining, etc. Just make sure that your questions are not too complicated and not too simple – it will help you increase engagement.
Add a sign-up footer form
If you want to grow your email list fast, you should use each and every opportunity to remind your website visitors that they can sign up for your newsletters. So don’t forget to add a sign-up form to the footer.
Well, this form will not help you to collect lots of emails. But it will help you to attract qualified leads. Only those people who are truly interested in the insurance services and the content you create will use this form.
You can grow your email list in any way you like.
However, if you want to maximize your efforts and achieve quick results, you should consider using multiple tactics simultaneously.
You should create content for your insurance blog, add a sign-up form to your website’s footer, and create a lead magnet for a designated landing page. If you can afford it, you should try it. The more emails you will collect, the sooner you will accomplish your marketing goals.