Core values of the Swiss financial center: Stability, universality, responsibility and excellence

Published by

Anne Liebgott activities: CEO

Jun 8, 2020

Core values of the Swiss financial center: Stability, universality, responsibility and excellence

For the long-term preservation of assets

American investors concerned about the future safety of their assets can appreciate stability, universality, responsibility and excellence – the four cornerstones and the foundation of the long-term success of Swiss banking and the Swiss financial center. Swiss banks and wealth managers will continue to orientate themselves along these values, thus contributing to a competitive, diverse financial center with a high level of performance.


The Swiss financial center is characterized by its long-term stability. The reliability of the country’s political and legal systems, and the steadfastness of its institutions and its currency make Switzerland a “safe haven” for individuals and companies the world over. Although Swiss banks and financial professionals conduct business around the world, they maintain strong ties with their roots.  


The Swiss banks and wealth managers are characterized by cultural diversity and provide a comprehensive product and service offering for customers of every nationality and for wealth of all sizes. As a result, even the most varied customer needs can be met. Swiss professionals ensure the provision of high quality advisory services thanks to well-trained, multi-lingual and open-minded employees.


Swiss banks and wealth managers are driven by respect for the individual and the ethical and moral standards of the social systems in which they operate. These standards must be respected and defended. Bars are set very high when it comes to conduct towards customers, society, employees and the environment. Binding rules have been established according to which day-to-day activities are continuously assessed, monitored, and improved. In dealing with international organizations, Swiss banking advocates practice-oriented rules and adheres to global standards.


With the most competent, ambitious and forward-thinking workforce, tried-and-tested innovative methods, and the best available systems, the Swiss financial industry ensures the highest possible level of quality, founded on the solid tradition of the Swiss financial center yet open and flexible in addressing the changing needs of customers and society.


US citizens, US residents and US expats the world over can engage a Swiss wealth manager and establish a Swiss bank account for jurisdictional diversification and long-term wealth preservation. It is simply prudent to hold some assets outside of the US financial system.


Switzerland actively contributes to the acceleration and consolidation of sustainable finance through being involved in some truly significant initiatives.

Financial Centers for Sustainability (FC4S):

The FC4S network was founded in September 2017 in Casablanca. It was established as a partnership between financial centres and the United Nations Environment Programme. The aim of the network is to exchange experiences and take joint action on shared priorities in order to accelerate the expansion of sustainable finance. The long-term vision of the FC4S network is the rapid global growth of sustainable finance, supported by enhanced international interconnectedness and a framework for joint action. Swiss Sustainable Finance and Sustainable Finance Geneva are active members of the network and the FC4S Secretariat is based in Geneva.

Network for Greening the Financial System (NGFS):

The network of central banks and supervisory authorities is a collaborative structure aimed at greening the financial system and strengthening the financial sector’s efforts to achieve the objectives of the Paris Agreement. This includes, for example, mobilizing capital for green and low-carbon investments. As a voluntary, consensus-based forum, the NGFS has issued six recommendations for central banks, supervisory authorities, policy makers and financial institutions with a view to strengthening their role in the greening of the financial system and the management of environmental and climate risks.

The Swiss National Bank and FINMA, the Swiss Financial Market Supervisory Authority, joined the NGFS in April 2019. As members, they are required to make an active contribution.

The UN Principles for Responsible Investment (UN PRI):

The UN PRI is an investor initiative founded in 2006 in partnership with the financial initiative of the UN Environment Programme UNEP and the UN Global Compact. The initiative, which is supported by the United Nations, is an international investor network that has established and intends to implement six principles for responsible investments. The aim is to understand the implications of sustainability for investors and to support the signatories in incorporating these factors into their investment decision-making processes. More than 130 Swiss signatories have joined the UN PRI.

Principles for Responsible Banking (UN PRB):

The UN PRB provide the framework for a sustainable banking system and help the sector to demonstrate how it makes a positive contribution to society. They are accelerating the banking industry’s contribution to achieving society’s goals as expressed in the Sustainable Development Goals and the Paris Agreement.

The UN PRB was launched by 130 banks from 49 countries at the annual United Nations General Assembly in September 2019. In addition to the two big banks, three major Swiss wealth managers were also signatories. Other banks are to follow suit.


From an overall perspective, it is clear that the best prerequisites are in place to ensure that the Swiss financial center will maintain its strong rank in the future.


US investors can get established in Switzerland from the comfort of their homes!

Switzerland, the world's premier "private banker", is easily accessed by US investors. Through the Swiss platform AW★SWITZERLAND, a directory of Swiss wealth management services for US clients, Americans can find the resources they need to get established in Switzerland, without leaving the comfort of their homes. 
+41 79 767 07 58 | From the US: 01141 79 767 07 58 | Contact form

Resource: Swiss Bankers Association #switzerland #diversification #americanswelcome